Funny Sign

Is this not the funniest sign you've seen in forever? I think it's a HOOT.

I saw it in a local beer store window. The Beer Store is where one goes in Ontario to buy beer - people think it's run by the government, but it isn't. It's owned and operated by three brewers: Labatt's, Molson's and Sleeman's with profits, I've been told, being split among them in proportion to sales. It is controlled by the government in that the government regulates alcohol sales, but it is entirely the brewers' thing.